How to encourage visitors to interact with you(r website)

I will explain some key principles on how to improve the user experience on websites you (help to) create. It's about user centric design.

• focus, focus, focus
• write to engage
• kill registration madness

Every topic will be illustrated with examples. Drupal hints provided, if applicable.

Watch the slides on Slideshare.

Ps: this session was formerly known as "Why design mobile-first & why sign up forms must die?", but I recommend you to go to "Mobile first and Drupal. The future is already here" to learn about mobile.

And I also recommend "Tips om betere, conversiegerichte websites te maken" - if you understand Dutch - for more conversion hints.